Dawn Patrol: Pebble Beach's Most Exclusive Car Club

November 3, 2025

These cars are not to be beleived!

Pebble Beach’s Most Exclusive Car Club (That Isn’t a Club at All)


Each August, the Monterey Peninsula becomes the epicenter of the automotive universe. Collectors jet in from across the globe, vintage Ferraris and Bugattis appear like jewelry strewn across the coast, and the Pebble Beach Concours d’Elegance takes its place, as it has since 1950, atop the throne of car culture. To call it a car show undersells it entirely. This is the Olympics of elegance, the Met Gala of motoring. Held on the famed Pebble Beach Golf Links, the Concours offers a stage as breathtaking as its performers: hundred-million-dollar coachbuilt icons, race winners with storied pasts, and impossibly rare prototypes that have transcended utility to become pure art. The crowd is as glamorous as the machinery – enthusiastic financiers, designers, racers, and celebrities make their annual pilgrimage to the Monterey coastline to join like-minded enthusiasts from all walks of life creating community.


But, with prestige comes pressure: six-hundred-dollar tickets, traffic jams stretching for miles, and throngs of enthusiasts eager for a glimpse. Yet, quietly, there exists another way, a softer, more rarefied entry point. It’s whispered about more than it’s advertised, and it begins not with a grand arrival at midday, but with a gathering in the dark, long before dawn.

This is Dawn Patrol.


It isn’t official, and that’s precisely its allure. Long before the Concours opens at 10:30 am, a select group, true devotees, slip onto the grounds between 4:30 and 5:00 am. With the ocean breeze still cool and the stars clinging faintly to the sky, they line the entry path. One by one, the world’s most exquisite automobiles arrive, headlights glowing through the mist, exhaust notes rolling like thunder against the cliffs. For this moment, Pebble Beach feels private, almost secret.


The experience carries its own rituals. Complimentary coffee and donuts greet the early risers, though the real prize is the elusive Dawn Patrol hat, handed out to a lucky few and coveted like a trophy. Watching otherwise impeccably dressed collectors scramble for a cap is a spectacle in itself.

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The experience carries its own rituals. Complimentary coffee and donuts greet the early risers, though the real prize is the elusive Dawn Patrol hat, handed out to a lucky few and coveted like a trophy. Watching otherwise impeccably dressed collectors scramble for a cap is a spectacle in itself.


Yet the true indulgence lies in the pace. Without the crush of thousands, there is time to trace a fingertip along a fender line, to speak with the caretakers of these masterpieces, to admire a sunrise gilding chrome and lacquer. It is serenity stitched with horsepower, exclusivity without pretense.



By the time the first shuttle buses arrive, Dawn Patrollers have already lived Pebble Beach at its purest. They’ve witnessed art in motion, unhurried and unspoiled. For those willing to surrender a few hours of sleep, Dawn Patrol is not merely a tradition, it’s the Concours distilled to its most intimate, most unforgettable essence.


Article originally published September 3, 2025

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